Next week we head to Vegas for the Global Gaming Expo (G2E), the largest gathering of tribal, global and commercial gaming-entertainment professionals.

This year’s show should be particularly interesting because this is a very exciting time for the gaming industry. The rising popularity of online casinos, the resurgence and revitalization of various casino regions and the legalization of sports betting have created a new opportunity for casinos to build loyalty among a new population of casino-goers. So, this year at G2E, we’re focusing on the expanding gaming market and working with our clients to enhance loyalty programs that target a new customer base.

From the Boomers with discretionary income to the elusive Millennial, casino properties need to create strong marketing initiatives that will satisfy all groups. When it comes to player loyalty programs, it’s important to understand shifting rewards trends and the importance of delivering players the products that motivate them most.

To help casino properties capture audiences, we’re introducing show goers to our Annual Gift Guide, #RymaxGiftstagram, which highlights the newest and hottest rewards items available through Rymax. This much-anticipated gift list includes dozens of in-demand products but represents only a fraction of our roster of 400 brands and 15,000 reward options.

We use the items on this list, and others from our expansive rewards collection, to engage and excite players at all levels and of every generation. Many of these products can be accessed via our interactive rewards events, which provide players with a chance to redeem for merchandise in person, in an exclusive setting

Players also have access to trending rewards via our proprietary online rewards platform, MaxSite™! While at G2E, we’ll be highlighting an enhanced version of this platform, which will capture casino audiences with a sophisticated new look, faster capabilities, a scalable build-out and new ways to search and redeem for rewards. To further expand the player experience, the company’s newly enhanced rewards redemptions app, MaxMobile, provides rewards participants on handhelds with a convenient, user-friendly experience, where they can be rewarded in real time.

In a growing market with a shifting landscape, it’s important to communicate with players through a variety of platforms and deliver content in a way that they consume and access other information, to effectively drive play.

Visit Booth #3623, or contact us to learn more about how to grow player loyalty programs alongside the expanding gaming industry.