Rymax, The Pioneer
Rymax was created to bring true innovation to the incentive industry. In 1995, our founder and industry trailblazer, Marc Farbstein, noticed that the incentive landscape was shifting. Instead of staying with the status quo, he had a vision of creating a new business model by encompassing the best of both worlds; the incentive side, and the rewards side, under one roof. With this vision, Rymax Marketing Services, Inc. was established.
In 1999, Rymax entered the loyalty and incentive solutions industry, providing factory direct pricing and merchandise incentive solutions. This progressive model revolutionized the way the premium and incentive industry went to market. Since its inception, Rymax has been offering loyalty and engagement management solutions to organizations of all sizes and geographic locations.
Innovation and Expansion
Since entering the loyalty and incentive solutions space, Rymax has been recognized as the largest direct manufacturer’s representative in the industry. To support our growing business, Rymax experienced expansion of its corporate headquarters four separate times over the years — quadrupling its infrastructure, account support and staffing. The company also expanded its warehousing and fulfillment arm, Brainstorm Logistics, to offer a nationwide network of warehouses. This allowed us to support bi-coastal shipping needs and ensured that we continue to provide a superior level of quality and logistics to our partners and their end users — regardless of location. To meet the demands of our clients and their audiences, Rymax assembled the industry’s largest retail gift card division, while doubling its robust collection of merchandise rewards.
Rymax also further cultivated its solutions during this time period. The company began offering interactive rewards events in the early 2000’s and developed a gaming division in 2009 focused solely on casino loyalty programs. To date, these award-winning programs have touched over 50 million players worldwide. Building off the success of these two divisions, Rymax launched its own one-of-a-kind, turnkey event solutions known as R-SITE, Rymax’s Strategic Interactive Themed Events, in 2014, continuing the pioneering spirit of the company.
A New Era
In 2018, Rymax announced that industry veteran and long-time employee, Eve Kolakowski, would be appointed as the company’s first female president. Under this new leadership, Rymax celebrated the continued growth of its unmatched rewards collection, bringing the company’s reward offering to more than 15,000 products from over 400 of the world’s most sought-after brands.
Looking Towards the Future
Known by most industry insiders simply as “Rymax”, we shed “Marketing Services” from our name and adopted the nickname the industry gave us. We introduced a new corporate identity that is more indicative of the company’s role as a direct manufacturer’s representative. With new colors, clean lines and a contemporary look, the corporate refresh also included the introduction of a new tagline, “Rewards that motivate. Brands that inspire”, which highlights the company’s product expertise and continued role as the foremost incentive rewards provider.