History of Rymax
1999–2009
Rymax, The Pioneer
In 1999, Rymax was created to bring true innovation to the incentive industry. With a vision of creating a new business model encompassing incentives and rewards under one roof, Rymax Marketing Services, Inc. was established.
In addition to offering loyalty and engagement management solutions to organizations of all sizes and geographic locations, Rymax was the first to provide factory direct pricing and merchandise incentive solutions. This innovation revolutionized the premium and incentive industry, showcasing Rymax’s influence and leadership.
Rymax further cultivated its solutions during this time. The company began offering interactive rewards events in the early 2000’s and developed a gaming division in 2009 focused solely on casino loyalty programs. To date, these award-winning programs have touched over 50 million players worldwide.
2010–2017
Innovation and Expansion
As Rymax’s business grew, so did its capabilities. The company expanded its corporate headquarters four times, enhancing its infrastructure, account support, and staffing. It also enlarged its warehousing and fulfillment arm, Brainstorm Logistics, creating a nationwide network of warehouses. This expansion not only supported bi-coastal shipping but also ensured high-quality logistics for our partners and their end-users, regardless of their location.
In 2014, Rymax introduced R-SITE (Rymax’s Strategic Interactive Themed Events). This unique, turnkey event solution underscores the company’s innovative approach. Rymax then expanded its offerings and developed the industry’s largest retail gift card division while doubling its extensive merchandise rewards collection.
2018-2020
A New Era
In 2018, industry veteran and long-time employee, Eve Kolakowski, was appointed as the company’s first female president. Under her leadership, Rymax celebrated continued growth of its unmatched rewards collection, bringing the company’s reward offering to more than 15,000 products from over 450 of the world’s most sought-after brands.
Looking towards the future, in 2019 Rymax shed “Marketing Services” from our name to officially adopt the nickname the industry gave us. We introduced a new corporate identity with new colors, clean lines and a contemporary look, along with a new tagline, “Rewards that motivate. Brands that inspire”, which highlights the company’s product expertise and continued role as the foremost incentive rewards provider.
As a founding member of Rymax, Eve Kolakowski advanced quickly through the ranks of the company by overseeing various divisions, including Human Resources, Customer Service, and Accounting and Finance, as well as Operations and Logistics. In 2008, Eve took on the role of Chief Operating Officer, before being appointed President in 2018 and assuming company ownership in 2019.
In 2020, Rymax became nationally certified as a Women’s Business Enterprise (WBE) by the Woman’s Business Enterprise Council (WBEC), a regional certifying partner of the Woman’s Business Enterprise National Council (WBENC).
2021-Present
Perseverance and Growth
Unsurprisingly, the global pandemic brought unprecedented circumstances to almost every aspect of our daily lives, but especially in business. Despite this uncertainty, Rymax achieved many accomplishments, ranging from record-breaking sales successes to securing innovative partnerships.
In 2023 and 2025, Inc. Business Media announced its annual Power Partner Awards, honoring business-to-business (B2B) organizations with proven track records for partnering with organizations to further their overall business growth. Rymax was honored in the highly competitive “Human Resources” category, which recognized businesses providing best-in-class HR services to the $157 billion global market.
With a client base of mainly Fortune 500 companies, the list of Rymax’s global brand partnerships is constantly growing. The future is bright as we continue to deliver unlimited access to premium merchandise from the world’s most popular brands.