A leading U.S. Airline was seeking a provider to design and execute a VIP gifting program for their 3,000+ top-tier customers, who fly over a certain amount of miles each year, to recognize them for their loyalty. Since the inception of their frequent flyer loyalty program, Rymax has been, and remains to be, their provider of top-of-the-line reward offerings. Based on the tremendous success of the frequent flyer program, this leading U.S. Airline partnered with Rymax to also facilitate and provide the gift fulfillment for their levels based VIP gifting program.

The Rymax Solution

The program catered to top tier flyers, recognizing when they reach the million mile status and beyond. Upon reaching this milestone, flyers receive a personalized card done in calligraphy, by hand, that includes their username and password with access to the online rewards catalog. At the online rewards catalog, they can select from a wide breadth of luxury gifts based on their appropriate level. Gifts range from luxury merchandise and classic gift sets across 100 categories, with in-demand products that appeal to all generations of flyers.

Each product is gift wrapped at Rymax’s nationwide warehouse distribution centers, with the leading U.S. Airline’s branding and logo to reinforce the company and relationship with their most loyal flyers. Personalization options are also available on most gifts including embossing and imprinting to customize the experience for each of their loyal flyers. All gifts are drop shipped directly to the flyer’s home. Flyers seeking assistance with any order or product questions may reach out to our full service Customer Service Center via a dedicated 800 number to ensure a seamless gifting experience.

The Results

Due to Rymax’s factory direct relationship with many leading brands, the U.S. Airline saved $30 per top tier flyer over the previous year’s gift along with realizing additional savings from reduced shipping, packaging and storage costs. In addition, the program’s flyers were more engaged in the program with 98% of program participants reporting positive comments about the VIP gifting program by scoring it good or excellent. 92% of participants believed the program improved their overall perception of the airline.