As a way to motivate their distributors, gain retail shelf space and increase sales of new and existing products, a leading beverage company wanted to launch an incentive program that utilized merchandise and sweepstakes as rewards. They recognized the need to consolidate their multiple incentive programs to more efficiently and effectively motivate and reward their dealers through the use of brand name merchandise and gift cards. The company’s ideal program would offer a perceived value to dealers by providing in-demand, brand name merchandise and retail gift cards that make a lasting impression.

The Rymax Solution

Rymax designed a single dealer incentive program to reach all sales reps, sales managers and sales support staff. A tier-based platform was implemented that rewarded distributors based on quarterly qualifying purchases. Upon receipt of hitting the pre-set volume, participants received the reward by selecting their gift through the online merchandise catalog, custom designed for each product dealer. Distributors were incentivized to purchase larger volumes to receive additional merchandise above and beyond the initial qualifying volume. They were also entered into a sweepstakes, with prizes ranging from individual products to customized merchandise bundles, for a complete out of the box experience.

The Results

As a major merchandise source and strategic partner, Rymax’s customized solution helped the beverage company increase the presence of their products. The incentive program generated a 75% participation rate, which was a marked improvement over the previous year. Overall distributor sales increased by 40% on existing and popular products and increased 25% in new products. As a result, the beverage company increased retail shelf space and gained strong penetration in the channel.