A major Telecom company was not receiving the desired productivity from employees throughout different channels, locations and departments. With five generations in their workforce and numerous departments working independently of one another, the company operated in individual silos, negatively impacting employee satisfaction, productivity and profitability. This also led to major inconsistencies at the management level, as each manager was using the existing Employee Recognition Program differently. Through Rymax’s consultative services, the Telecom company recognized the need to unify their message, strengthen their corporate culture and create a more effective communication plan to increase engagement.

The Rymax Solution

Rymax worked closely with the organization’s stakeholders and executive team to create a customized points-based recognition program. The program was designed to drive specific metrics in each channel, location and department, ensuring that the message and rewards structure was consistent throughout the entire organization.

This program laid out specific goals and instructions for each area while driving the same core message throughout. A communication plan and timeline was created to keep the organization’s core values top of mind along with the desired behaviors for each audience. While the style of messaging and selection of rewards were tailored for each group/demographic, the message and goals were consistent companywide.

To help build unity throughout all levels of the organization, a peer to peer recognition solution was installed along with an avenue for employee suggestions. Both were designed to increase the company’s bottom line as a result of improved employee satisfaction and productivity. Managers’ strengths and areas of improvement were identified through surveys and program analysis. They were then trained accordingly with the goal of achieving consistency throughout the organization. Reports were run on a monthly basis to track management improvement and monthly meetings were established for the first six months to ensure proper growth and program support. After the first six months, a quarterly schedule was maintained.

Rymax also created On-Site Point Redemption Events (R-S.I.T.E. Shopping Sprees) strategically located in close proximity to some of their largest offices. These unique events brought together employees who were normally separated by channel, department and/or location to share in a common reward experience. The event featured a full shopping spree, with web-based registration and check out, decremented points in real-time, a diverse rewards selection featuring 400+ brand name products, a Spring/Summer theme, food and beverage, product displays, interactive booths, lights and music. These regional events generated additional excitement for the recognition program and therefore, greater focus on the desired metrics and employee engagement.

The Results

After only two quarters, the company saw a 68% improvement in employee satisfaction. Additionally, camaraderie grew as communications and recognition increased across departments, channels and locations, resulting in a 74% improvement in company messaging.

Managers are more consistent in their usage of the program and employees were steadily redeeming their points and quickly receiving their rewards. Both the client and their employees were extremely satisfied with the recognition program, and Rymax continues to be the company’s incentive provider of choice.