AVOIDING HOLIDAY JEERS
Welcome to Fresh Perspective Friday! FPF serves as a vehicle for us to bring you inside the doors of Rymax – where you can better get to know our people, our culture, our philosophies and values. Today, for Fresh Perspective Friday, we’re tackling the world of corporate gifting, and providing best practices you should incorporate into your strategy!
Traditional corporate gifting is a thing of the past. Companies seeking to make an impact with their gifting efforts shouldn’t give a generic gift once a year during the holidays, but rather give highly-desirable items multiple times throughout the year. That said, with the holidays just around the corner, it seems giving gifts to colleagues and clients is top of mind for many professionals. This time of year, we at Rymax are especially busy helping clients deliver items to everyone on their list!
In the spirit of giving, we’d like to give you a few pointers for finding the right gift to convey appreciation and fuel engagement.
Allyson Krichman, Senior Director of Product Sales at Rymax, recently sat down with Premium Incentive Products to discuss the importance of corporate gifting and highlight trends and best practices. Here’s what her expertise tell us: If you’re looking to make an impact, you need to “select items that people find motivating and new—something that represents the latest trends of today’s retail marketplace. Also, select items that are appropriate for your audience—items that appeal to their demographic that are also on trend with today’s retail demands.” Perceived value is key, so it’s important to always make sure that you have retail brands with strong recognition in your portfolio.
Based on this insight, here’s a few additional thoughts on how to ensure that your corporate gifting efforts bring cheer, not jeers, this holiday season:
- Use self-promotional items
- Use a one-size fits all approach
- Get personal! Take the time to select items that are in-demand with your audience.
- Know what brands and types of products are on-trend in the marketplace.
- Work with the pros! Use an incentive provider like Rymax to help you create a tailored program specific for your needs.
Just remember, a little thought goes a long way in showing appreciation and ultimately boosting engagement. Click here to read more on the art of corporate gifting and how you can bolster your offerings with Rymax!