Why Corporate Gifting Matters

Companies strive to build better relationships with the individuals most important to their success. Looking for ways to thank important VIP customers and clients is pivotal in improving professional relationships. It can be an indispensable tool for staying connected. Forward-thinking businesses are giving high-end corporate gifts that leave an unforgettable impression.

Proper execution of your corporate gifting strategy is critical to maintaining a better and stronger relationship with your clients. This article will outline the art of corporate gifting, why it is essential to business growth, and how to do it correctly!

What is Corporate Gifting?

Corporate gifting is engaging with a customer, employee, prospective client, or partner through a gift to express gratitude and appreciation or create an incentive.

Why is Corporate Gifting Important?

Gifting nurtures new connections and strengthens long-lasting relationships. Choosing the perfect gift can be more complex than it sounds, especially when dealing with high-value customers. Your relationship with these clients is essential to the success of your business. So you want to give a gift that shows you’ve put time and thought into showing your appreciation.

How to Choose Corporate Gifts for VIP Clients

High-end corporate gifting requires some thought. An intentional high-end corporate gifting strategy ensures the recipient knows they are valued. Attention to detail reinforces a strong sense of connection to the company— and brand awareness. 

What is a luxury gift?

Luxury gifts are aspirational, sophisticated, highly desirable, and set you apart from the competition. A luxury gift has “trophy value.” Trophy value is the lasting remembrance of receiving such a gift, why you received it, and a reminder to the recipient of your business every time they use it. Giving a gift with a high-perceived value far extends the actual value of the item(s) because you are typically buying in bulk. 

Trends in Corporate Gifting

• The corporate gifting market in the US is estimated to Reach $312 Billion by 2025.
• C-suites are more satisfied with corporate gifts than any other demographic.
• 89% believe that business gifts bring people closer together
• 48% of the companies said corporate gifting had delivered a substantial benefit – it made recipients feel valued, improved customer loyalty, and improved employee retention.
• 80% of customers said they would most likely do business with a company to receive a personalized gift.

Corporate Gifting with Rymax

Finding the right corporate gifting partnership that fits your needs is crucial for long-term success. Our team of experts holds a wealth of knowledge and creativity and will always bring you the latest trends so your gifts will be innovative and fresh based on your industry needs and your company culture. We can manage your entire program to support any on-demand gifting program. With our warehouses and fulfillment capabilities, we can handle your logistics anywhere.

Ready to take your luxury corporate gift ideas to the next level? Connect with our team of experts about how you can get a curated assortment of high-end corporate gifts that fit your budget. Whether you want to create a gift program or find the perfect gift for your top clients, let Rymax help you make it memorable, meaningful, and much appreciated!