Third Consecutive Freddie Win!

We are excited to announce that recently, MGM Resorts International’s M life Rewards’ annual Holiday Gift Shoppe won its third consecutive Freddie Award for Best Promotion.

The Holiday Gift Shoppe gives M life Rewards members a unique opportunity to redeem Holiday Gift Shoppe points for a holiday shopping spree featuring thousands of carefully selected, in-demand consumer products from the world’s most aspirational brands. Each of these rewards are provided by Rymax.

Of the win Paul Gordon, Senior Vice President of Sales for Rymax said:

“We are thrilled for M life Rewards to be recognized three years in a row for receiving top honors for ‘Best Promotion’ for its Holiday Gift Shoppe,” said Paul Gordon, Senior Vice President of Sales at Rymax Marketing Services. “It is very challenging to engage customers year after year in such a competitive environment.  We work closely with MGM Resorts to consistently deliver an award-winning program, which is a testament to our merchandise expertise, our market research and two decades of industry experience. It is a privilege to work with the M life Rewards team, as they are just as passionate as we are about creating an exciting and fresh Holiday Gift Shoppe experience for their members each year.”

First introduced in 1988, the Freddie Awards have grown in stature and importance over the years to become the most prestigious honor for travel and resort loyalty programs. Each year 223 programs are nominated at the Freddie Awards and are voted on by more than 4.2 million consumers from over 200 countries around the globe.