Every Thursday Rymax Marketing Services Inc. strives to help educate current and potential business partners about the inner workings of our industry. Whether the program you’re offering is for customer loyalty, employee recognition, player rewards or corporate gifting, we’re tapping into the expertise of some of our senior staff and brand partners to provide you with valuable insider information that can help you build a successful and impactful marketing program.

This week we bring you the first installment of a two part series featuring the highlights of our February B.E.S.T.17 event! B.E.S.T. sessions were created so that we can gain insight into our key brand partners and integrate their most successful products into Rymax’s product portfolio. This allows us to keep our finger on the pulse of the latest trends and innovations and ensure that we are offering the very best of what the consumer goods industry has to offer.

Here’s a glimpse inside this February’s B.E.S.T.17. Many thanks to all the visiting brands that shared these amazing products with us over the past two days:

Fuji Film

Beginning in 1934 as Japan’s pioneering photographic film maker, Fujifilm has leveraged its imaging and information technology to become a global presence known for innovation in healthcare, graphic arts, optical devices, highly functional materials and other high-tech areas.

At this February’s B.E.S.T. event Fuji Film showcased an assortment of products ranging from instaprint cameras to binoculars. Fuji Film has combined vintage aesthetics and advanced technology into their cameras providing fun and nostalgic items that people of all ages can enjoy. With additional product lines of rough-proof, underwater action cameras and an assortment of elite digital and film cameras, Fuji Film has products for everyone from the novice to the expert.

HoMedics

Originally founded in 1987 by entrepreneurs Ron Ferber and Alon Kaufman, HoMedics is widely recognized for its home massage products, and continues to be a leading innovator in massage technology today. But massage is not all they do! HoMedics has a full line of in-home wellness products that are uniquely designed to promote your well-being; including: Air Filters, humidifiers, sleep aids, fitness monitors, and more.

Accompanying HoMedics’ award winning wellness products at B.E.S.T. were beach proof Bluetooth speakers, sweat resistant workout headphones and an assortment of brand new aroma therapy products like sound spas, ambient lights, mini humidifiers and oils. HoMedics extensive product portfolio gives them the capability to create an environment everyone wants to come home to and relax in.

Jabra

Jabra makes life sound better. Every day, their intelligent sound solutions inspire people in ways they never thought possible. If you are an athlete, old or young Jabra motivates you to push boundaries and beat your best. At work, they empower you to be even more productive. They also enable you to enjoy the music you love while you’re on the move, with rich and immersive sound. It’s their life’s work to transform lives through the power of sound.

Dedicated to providing a superior sound to every aspect of your day, Jabra exhibited various products from their Sport, Bluetooth, and Business lines. The Jabra Sport series contains their four premium products, the Sport Pace, Sport Coach, Sport Pulse and Sport Elite. Ranging from neckband Bluetooth headphones, to headphones with coaching motivation embedded in the earpiece software, Jabra has elevated the way you listen to music when exercising. And now hear this: Jabra also provides premium noise cancelling headphones, Bluetooth speakers and office headsets.

Michael Aram

Michael Aram is an American born artist who works primarily in metal. After studying fine art and living as an artist in New York in the late 1980’s, Aram took what would later be a life-altering trip to India where he discovered rich metalworking traditions. Aram’s work reflects humanity through the directness of the handmade process, as each piece is lovingly made using age old traditional techniques. The objects range from tableware to furniture, both are sold in galleries and specialty stores worldwide.

In addition to his metal creations, Michael Aram also incorporates tiles, rugs, linen and woods into his designs. With a widely diverse collection of goods Michael Aram delivers anything from cheese boards to picture frames. Encapsulating beautiful aspects of nature and completely hand crafted, it is no surprise that these functional pieces of art are being featured in some of New York City’s most high-end hotels and exclusive restaurants.

Swarovski

Founded in 1895 in Austria, Swarovski designs, creates, and markets high-quality crystal product collections such as jewelry, accessories, decorative items for the home, ornaments, and figurines. Swarovski has a global reach and showcases its sparkling crystal products via a network of own boutiques and retail partners, as well as the Swarovski website and Online Shops.

Any of the Swarovski crystal brought to B.E.S.T.17 would make for an exceptional gift. Naturally brilliant, the fashionable silver-tone necklaces, bracelets, and earrings are the true crowd pleasers, while eye-catching cocktail rings are commanding pieces of impeccable craftsmanship. Swarovski jewelry truly boosts creative self-expression. From timeless daywear to bold, glamorous fashionable jewelry, Swarovski offers something for every need and taste.

Vangaurd

Founded in 1986, Vanguard World began as a single manufacturing facility and has since grown into an industry-leading global corporation. Vanguard World manufactures high-quality photo-video accessories (tripods, monopods, tripod heads, camera bags and cases), sporting optics (riflescopes, binoculars and spotting scopes), and sporting accessories (gun cases and gun pods/shooting sticks).

Anyone from an occasional photography hobbyist to the outdoor enthusiast will immediately see the quality of Vanguard’s products. With camera bags and backpacks that feature innovative and functional designs, Vanguard provides ease and peace of mind to people that need to get in and out of their packs quickly while also protecting valuable contents. Showcasing a full optic line of premium binoculars and scopes as well as various tripod lines, Vanguard proves its brands versatility to appeal to the outdoorsmen of all types.

Voice Caddie

Established in 2005, Voice Caddie is dedicated to providing golfers with heightened confidence and a better golf experience. The Voice Caddie series guarantees simplicity, easy use, and verified accuracy. Our mission is to         develop innovative, technologically sophisticated products designed to help golfers of all skill levels enjoy their games and improve their scores.

For anyone who is serious about their golf game, Voice Caddie is a brand that needs to be checked out. The perfect practice partner, the VC Swing catalogue has a series of products that will analyze your swing and shot projections, giving you detailed information on what you are doing right and where you could use improvement. Along with an assortment of GPS products is the clip on VC300, a voice distance guide which tells you your distance to the green. This breakout brand is truly taking the golf world by storm and offers products used by players from the novice to the professional.

Coravin

Coravin, Inc. is a privately held company located in Burlington, Massachusetts focused on transforming the way wine is served, sold and enjoyed. Unparalleled in craftsmanship and design, Coravin uses proprietary patented technology to access and pour wine from a bottle without pulling the cork. Wine enthusiasts can now enjoy wine sealed with corks without feeling the need to commit to the whole bottle, allowing them to explore wines of any vintage, varietal or region, one taste at a time.

Coravin will revolutionize the way you drink wine. Using its patented technology, this “wine accessor” uses a medical grade needle to slide through the cork, allowing you to access and pour as much wine as you want. When you need to reseal the bottle you simply remove the needle from the cork and with the help of the included argon gas canister, the cork will reseal itself. With multiple levels of its premium product, the Model One Hero System, you can purchase the model that best fits your taste and lifestyle.

This brings us to the end of Part 1 of the best of our February B.E.S.T.17 event! Return next week to discover the other eight brands that were featured and learn about the premium products they showcased.

For any further information about any of the brands or products you read about here please contact Rymax today!