PINE BROOK, NJ – November 1, 2022 – Rymax is pleased to announce the appointment of Kim Madden as Director of Marketing and Communications. Kim is a mission-oriented marketing and communications leader with over 20 years of experience in various industries with a demonstrated track record of developing and executing integrated marketing plans from end to end.
In this role, Kim will lead the growth and evolution of Rymax’s brand and create innovative marketing and branding strategies that increase revenue and solidify customer relationships. Before joining Rymax, Kim was responsible for orchestrating and implementing market activation plans to drive brand awareness, consideration, purchase, and re-purchase to business partners seeking beautifully designed, sought-after corporate gifts for Swarovksi North America. Her ability to think strategically and translate market and industry trends into practical product positioning and effective marketing positioned Swarovski as one of the most sought-after luxury brands in the corporate gifting channel.
Kim is going to be such an asset in this vital role,” said Eve Kolakowski, President. “Rymax’s proposition is built on a strategic approach to motivation driven by focusing on creating a customized client experience. As our Marketing Director, she’ll continue to shape our messaging by leveraging her expertise in conceiving, designing, and authoring interactive marketing campaigns while leveraging what we’ve grown and nurtured during our 27 years in business,” Eve concluded.
In addition to Swarovski, Kim has helped scale brands like Reed & Barton and Alex and Ani by overseeing market positioning, partnerships, and integrated activations. From email campaigns and web overhauls to product packaging and visual merchandising, she has created cohesive omnichannel consumer experiences that impact the purchasing power of new and existing customers. Her deep expertise and affinity for luxury brands will be invaluable in introducing Rymax to new business avenues.
Headquartered in Pine Brook, NJ, Rymax is a nationally certified Women’s Business Enterprise (WBE) by the Woman’s Business Enterprise Council (WBEC), a regional certifying partner of the Woman’s Business Enterprise National Council (WBENC). As the largest national manufacturer’s representative in the incentive industry, Rymax provides clients with over 450 brand name rewards, a robust recognition and rewards portal, MaxSite™, award-winning reward fulfillment, and a dedicated account team to service all loyalty marketing needs. For more information about Rymax’s award-winning programs and unmatched rewards portfolio, visit www.rymaxinc.com or call 866-RYMAX-11.