Former Rymax Sales Powerhouse Brings Wealth of Experience and Robust Client-Base


PINE BROOK, NJ – January 25, 2021 – Rymax, the leading loyalty marketing and rewards provider, welcomes back Alan Traiger as Vice President of Sales for the company’s Solution Sales Division. Alan is a well-established, highly successful industry sales executive, who contributed significantly to the early success of Rymax. He was instrumental in landing some of Rymax’s key accounts.

“Throughout my first journey here I helped take a small growing incentive company into the world of casinos, events and online programs while bringing in major corporate accounts the likes of McDonalds, Coors Brewing, Coca Cola and many more,” said Alan. “My plan now is to grow the corporate side of the business for all types of loyalty, recognition, retention, sales incentive programs by leveraging my existing relationships along with a creative and caring, customer-first approach.”

Prior to his return to Rymax, Alan spent 10 years as President of IN Marketing Group, an Oakland, NJ-based full-service, incentive and loyalty marketing firm. He first joined IN Marketing as Vice President of Sales & Marketing in 2011 before taking over as President a year later.

In his role as President, Alan oversaw operations of the firm, keeping his team focused on growing their clients’ businesses by delivering scalable, customizable programs at a cost-effective rate. In addition to 15 years of industry experience and superior sales and interpersonal skills, Alan brings with him a robust and impressive client portfolio, including organizations in the casino, insurance, manufacturing and food & beverage industries.

“Alan is a fantastic salesman, a passionate marketer, and an exceptional leader. He truly understands what it means to engage, motivate and retain audiences both at an internal staff level as well as an external client level,” said Eve Kolakowski, President of Rymax. “He was an integral part of the history of Rymax. Now, as we evolve and I strive to take the company to new levels, I think it’s essential that he be part of our future.”

Kolakowski took over as CEO of Rymax in early 2019 and has already begun a business transformation. The company is now nationally certified as a Women’s Business Enterprise (WBE) by the Woman’s Business Enterprise Council (WBEC), a regional certifying partner of the Woman’s Business Enterprise National Council (WBENC).  Under her direction, the company continues to grow its client base and expanding its unmatched rewards portfolio to offer new product categories.

This decision to realign with Alan Traiger is the next step in a comprehensive business transformation sure to create an unstoppable force in the incentive industry. Alan’s son, Brett Traiger also joined the organization this month, in the capacity of National Sales Manager for Rymax’s Casino Sales Division.

For more information on Rymax’s award-winning programs and its unmatched rewards portfolio, visit




About Rymax
Headquartered in Pine Brook, NJ, Rymax has revolutionized the Incentive Industry making it simple, effective, and most
importantly, rewarding. As the largest national manufacturer’s representative in the incentive industry, Rymax provides clients with access to over 450 brand name rewards, a robust recognition and rewards portal, MaxSite™, award-winning

reward fulfillment and a dedicated account team to service all loyalty marketing needs. For more information, please visit or call 800-379-8073.

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