Brand of the Month, Brand Recognition
November Brand of the Month: MCM
Looking for the latest fashion trends for your rewards program this year? Discover one of the most-wanted designer styles and luxury reward gifts from our exclusive brand partner, MCM.
As we see fall and winter trends on the horizon, one of the easiest ways to infuse new life into your end-of-season fashion is with the newest handbags, belts and accessories from our featured partner and November’s Brand of the Month, MCM.
MCM Worldwide is a leather luxury goods brand founded by Michael Cromer. You’re probably familiar with the brand’s iconic logo-printed material, known as Cognac Visetos, which appears on many of its products. Originally founded in 1976, MCM came back on the fashion scene a few years ago during New York Fashion Week and has since been a brand that celebrities cannot get enough of. MCM is known for crossing the boundary between high-end fashion and street wear. Rymax is proud to offer such a trending brand to our clients in the loyalty marketing industry.
MCM enters a new dimension with “HYPERTECHNOREALITY”: The Fall/Winter 2020 campaign encourages sartorial exploration. If you are looking to update your rewards collection, MCM has the fashion forward products that are sure to “wow” all your program participants incentivizing them throughout the year.
In the words of Life Style Asia, “MCM tends to always take a playful, lighthearted route for its seasonal campaigns, and this time it’s no less whimsical. In this very virtual world, we are living in today, this very luxury brand knows how to connect the dots between fashion and technology, this time by tying them to the concept of traveling and fashion. The new MCM collection entitled ‘Hypertechnoreality’ challenges the kind of adventurer you are or could be in this fashion world. The fashion forward campaign deals with a plethora of creative ideas of a different reality where one can travel through screens into a new world. Think of it as a journey between the digital and analogue world, with some warm pastel hues and cool blues filling in a surreal backdrop.”
For a wardrobe staple that is both upscale and street-fashion forward, look no further than the signature style of the refined, modern brand MCM. Whether it is the classic Cognac Visetos print or trending merchandise from the new 2020 campaign—MCM is a must have for loyalty marketing programs today!
To find a curated selection of MCM designer handbags, belts, and accessories, see our rewards collection and contact Rymax today.
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