Being able to motivate your team can have its challenging moments. How do you keep your strategy fresh and engaging for your employees? Many employers are taking the same approach that they have been for the last 5, 10 or even 20 years…and employees are left uninspired and bored.

After reading about Anheuser-Busch’s approach to launching a new incentive-based sponsorship, we were reminded of two things: how important it is to stay innovative and ahead of the curve and how valuable the incentive industry is to all businesses alike.

Anheuser-Busch’s model is built on incentives for performance on the field or court, as well as off it. For example, anytime a team or league that makes a playoff appearance or sees an increase in attendance, has an opportunity to earn additional sponsorship money and/or endorsements from Anheuser-Busch (A-B)!

The reasoning behind this model is because the new generation of sports fans enjoys watching the game at home or with digital platforms. While live streaming the game may be a fan favorite, doing so is competing with the actual live experience. This means there are fewer fans filling the seats at events and fewer fans engaging with the sponsor. A-B understands how consumers are shifting their behavior and how important it is to stay connected with their audience, so they are seeking new ways to deliver to drive excitement around the live experience of games.

Like A-B, we understand shifting consumer behavior and trends and we understand the need to keep programs fresh. That’s why we make sure to offer the latest and greatest models of today’s most in-demand products. We’re ready to reward your employees with cutting edge technology products or top of the line luxury handbags. We have over 15,000 in-demand products available for businesses to offer their employees.

As stated by Joao Chueiri, VP, Consumer Connections at Anheuser-Busch, “compensation based on performance is very natural”. Winning a tournament and receiving a large endorsement deal is easily translatable into the office space. A motivated and top-performing employee deserves the rewards and recognition and that’s what we hope to bring to your business.