Blogging is an inbound marketing method that has become an important part of many business strategies, allowing for companies to present key insight and thought leadership on specific topics, trending news and more. Not only does a professional blog boost search engine optimization, it connects people and potential business partners to your brand, message and overall voice.

Reading and staying up to date on relevant information that is trending within a specific industry, along with utilizing a community of writers to brainstorm and execute content creation, allows businesses to gain a multitude of perspectives to help maximize sales, increase productivity and find inspiration in the workplace.

The Marketing team at Rymax takes great pride in bringing a voice to the company, as well as shedding some light on the services we provide and how we can help engage audiences within the Incentive Industry. The Rymax Insider blog allows us to speak directly to our clients, partners, and business prospects to inform them on the industry, provide tips and business advice, and showcase the brands, products and services that we offer in the Premium Incentive space.

FINDING INSPIRATION

Delivering content that is thought provoking, provides guidance or offers an inside look at industry happenings help to craft much of the messaging around the Rymax Insider blog. However, our Insiders also utilize bylines from many guest contributors within the Vendor Relations, Human Resources, Sales, and Customer Service teams at Rymax for inspiration. Partnering with a number of internal teams and building relationships with industry thought-leaders help to showcase a range of opinions and perspectives on hot topics relating to business, office culture, employee engagement, player loyalty, recognition and more.

Whether highlighting current consumer trends, recapping key industry events, providing observations on successful loyalty programs or offering tips for holiday corporate gifting, creating content for the Rymax Insider blog is well researched and always offers an array of information for consideration.

THE INSIDERS & CONTENT CONTRIBUTORS 

So, without further ado, we would love to introduce our team of “Insiders” that bring the blog to life each week. Between the authors and in-house guest contributors, we have almost 30 years of combined experience in the marketing, public relations, social media, employee engagement, customer loyalty, and creative services industries, giving us a wide range of business acumen and expertise.

Dana LaSalvia has aided in building Rymax into the company it is today by playing a key role in the company’s growth over the past two decades.  With an MBA in Corporate Communication and as a Certified Recognition Professional (CRP) in the Incentive Industry, Dana has over seventeen years of industry experience alone with Rymax. Currently Dana is responsible for overseeing all Marketing, Creative Services, Events, Communication and Business Development initiatives, continuing to help shape the future of the company as an essential member of the leadership team.

Caitlin Wade has been with Rymax for over two years, bringing with her over seven years of experience in Public Relations, Marketing, Project Management and Business Development. Since joining the Rymax team, Caitlin has been charged with handling the company’s public relations outreach, assisting in curating and driving the company’s internal and external content and messaging, and has enjoyed lending her writing talents to a number of client programs. Given Caitlin’s background in Public Relations, she is heavily invested in building relationships with editors and key thought leaders within the industry to stay up to date on trending topics and bring relevant content to our readers.

Alexa Perez is our newest “Insider”, bringing four years of marketing, social media and project management skills with her. At Rymax, she contributes to the day-to-day social media content, market research, and community and charity initiatives.  With her project management, creative and organizational skills, Alexa offers a new age perspective and fresh set of eyes on topics that appeal to a new generation of readers.

We’ve enjoyed sharing our insight, reflection and news over this past year and look forward to continuing to provide engaging and informative content for our readers in the New Year.

Wishing everyone a memorable holiday season, prosperity in the new year and hope you look forward to reading what the Insiders have in store for 2020.