January 2021’s Brand of the Month: Echelon
The introduction of spin studios like SoulCycle and Flywheel Sports gave way to a spin craze that has continued to grow over the last 10-15 years. The trend continued to pick up momentum as technology evolved. With the introduction of virtual reality, you can now cycle anywhere from a European countryside to the Outback of Australia – all without the headaches of a plane ride or the hassle of inclement weather. In fact, studies show that prior to the outbreak of COVID-19, cycling studios were generating roughly 55% more revenue than other fitness studios.
However, when the COVID-19 pandemic hit in 2020, this trend shifted as lockdowns and stay-at-home orders lingered. At-home sales of stationary bikes grew even more popular, as gyms were shutdown and the need to burn off energy became even more great than the need to burn calories.
In an interview last spring, Lou Lentine, CEO of Echelon, indicated that sales of their smart, stationary bikes were up 10 times the normal rate. Usage rates are expected to remain elevated as fitness enthusiasts seek to lose holiday weight and gyms remain higher risk amid the ongoing pandemic.
For this reason, we’re highlighting Echelon as our January Brand of the Month!
Dedicated to changing the fitness category through smart innovation at affordable prices, Echelon offers stationary bikes, rowers and treadmills as well as virtual fitness classes, all taught by world-class instructors, from the comfort of your home.
Below are a few of our most popular items from Echelon – each one a must-have item for your engagement and loyalty programs:
Echelon Smart Connect Bike EX3 (with a one-month membership)
A bike for all fitness levels, the EX-3 has all your cycling must-haves with some finishing touches to give it an added touch of polish. Striking a unique balance between aesthetic appeal and space efficiency, it offers a sleek, modern design and small footprint without sacrificing the integrity of the bike itself. Adjustable features let you adapt the EX-3 to your body while technology and a strong frame equip you with the workouts and durability needed pedal hard toward your goals.
Echelon Smart Connect Bike EX5 (with a one-month membership)
Built with performance in-mind, you can hustle harder and pedal farther on the EX-5. Whether your aim is stress-reduction, training to compete or anything in-between, this connected bike boasts an array of features that can help anyone raise their cycling game.
Echelon Reflect 50″ Touchscreen
It’s a mirror. No, it’s a screen. No, it’s a virtual trainer. Actually, it’s all three.
The Reflect will fit in at any high-end gym, hotel, residential space, or commercial space. The specially made bracket secures the Reflect flush against the wall, delivering a beautiful wall decor with a multitude of motivating training methods. Get the perfect workout with a touch of a finger!
The new smart rower delivers a total-body workout that challenges you in all the right ways. Boasting a foldable design, sophisticated engineering, and rotating console to hold your tablet or smartphone, this rower has everything you need for an effective row workout.
For more information on Echelon, contact us today.