FASHION MEETS FUNCTIONALITY WITH CONTINUING BACKPACK TREND

After yesterday’s MLK holiday, kids went back to school today. As they headed out the door this morning with their mittens and their brightly colored backpacks, you may have asked yourself, “are we ever too old for backpacks?” Recent retail trends indicate no.

Whether for fashion or for function, the backpack trend of 2017 has continued its momentum into the New Year and continues to resonate with premium incentive audiences. From the daily commuter bag to the perfect hiking pack and from the gym bag to the perfect accessory, backpacks continue to be a must-have item for professionals, outdoorsmen and fashionistas alike. Toss your essentials in, close it up, put it on your back and move on with comfort, ease and a hands-free experience.

This week, we’re displaying some popular styles for the promotional products industry at our booth at PPAI Las Vegas. Below is a list of some of the most popular redeemers from our catalog, some of which will be highlighted at the PPAI booth:

Rebecca Minkoff Julian Backpack

Edgy and convenient, this backpack is the perfect accessory for daylong outings!  Made of genuine leather with adjustable shoulder straps, the Julian backpack has three exterior zip pockets for convenience and a top zip closure with Rebecca Minkoff signature clasp.  This backpack is both fashion-forward and practical, featuring one zip pocket and three slip pockets inside to keep belongings organized.

 Thule Versant 60L Backpack

Easily customizable for a perfect fit with torso and hip belt adjustability, this men’s backpack is perfect for a 3 to 5 day trip. It features a removable, VersaClick waterproof roll top pocket keeps gear safe from elements (other VersaClick hip belt accessories sold separately). It also features a StormGuard system of partial rain cover with a waterproof bottom liner that allows easier access, keeps gear drier, and is more durable than a traditional rain cover. Side pockets are easily accessible even with rain cover on, and top lid converts to a sling pack for summit hikes Large U-zip panel allows for easy access.

Herschel Pop Quiz Backpack

Composed of classic features with modern flair, this iconic style is the perfect companion for every day.  With a reinforced faux leather bottom, top handle, fleece-lined sunglass compartment and padded shoulder straps, this backpack is sleek and versatile.  Equipped to carry all essentials with ease, the front-zip storage pocket is perfect for personal items that need to be easily accessible, and includes a key clip to ensure they stay in place.  Featuring a padded and fleece-lined laptop sleeve big enough to accommodate at 15” laptop, this backpack is the perfect school, work, or traveling mate!

 Michael Kors Rhea Zip Medium Backpack

Perfectly on-trend with gold-tone hardware and logo lettering, the Rhea backpack redefines big-city accessorizing. Made of supple Venus leather and featuring multiple zip pockets, double compartments with zip-around closure, top carry handle and two adjustable straps, this backpack is the epitome of laid-back yet luxe, and will have eyes turning wherever you go!

Uri Minkoff Bondi Backpack

Designed for seamless and stylish travel, the Bondi backpack is perfect for commuting to the gym, work or your weekend destination. Made of genuine leather, this backpack features a zip closure, an interior laptop pocket, two slip pockets, one zip pocket, two pencil pockets and five card pockets.  With three additional zip pockets on the exterior, top handle and adjustable straps, this carry-all is flexible for an easy transition.

Thule Subterra Backpack

Ultimate organization meets sleek aesthetics in this versatile Subterra backpack from Thule!  Featuring a durable 800D nylon exterior, adjustable and removable sternum strap for stability and increased comfort and a pass-through panel to attach to rolling luggage, this backpack has it all.  With a padded back panel, padded 15” laptop sleeve with both top and zipped side accessibility, tablet storage pocket, internal PowerPocket to keep cords neatly managed, and an expandable zippered side pocket for a water bottle or other smaller items, this backpack is your new favorite travel companion!

To learn more about all of the trending products available through Rymax, be sure to follow us on LinkedIn or contact us today!