Coronavirus Continues to Drive Outdoor Living Trend: These Brands Will Help Homeowners Transform Their Yards into a Year-Round Wonderland

If there’s one good thing about being stuck at home for the past year, it’s that we’ve all learned how to create our own fun and find unique ways to make use of our yards. This need to entertain ourselves has prompted a trend to reinvent outdoor living spaces — turning decks, balconies, and lawns into everything from a gym to the local pub…even when it’s cold outside.

With a pandemic still looming and vaccine rollouts slow-going, the outdoor living trend is likely to continue its momentum throughout 2021. With that in mind, we’ve laid out a few important stats for you to keep in mind when selecting items for your loyalty programs:

Fire Pits & Outdoor Heaters
While fire pits have been gaining in popularity in recent years, they’re now becoming more popular than ever before. According to a study of Google Trends data, searches for the term, “fire pits” are up 148% in the last six months. Brands like Fire Sense offer a variety of options for outdoor heating, including fire pits, patio heaters, patio fireplaces and electric fireplaces.

Outdoor Furniture
Searches for outdoor furniture have also risen in the last six months, with homeowners looking to incorporate tables, chairs and small sofas into outdoor spaces. Our pick? Balkene Home. The company produces exclusive home furnishings as well as beautiful outdoor furniture in practical cast aluminum and all-weather wicker.

Backyard Bars
With everyone’s recycling bins overflowing with empty wine and beer bottles amidst lockdowns and mandatory quarantines, this one is hardly surprising. Google searches for backyard bars are up 192%, so the need to convert yards into a favorite neighborhood corner bar is clear. Kalorik offers stylish wine openers, preservers, and ultra-modern coolers. Alessi offers unique and beautifully designed Italian barware for lovers of art and architecture, with a sophisticated collection offers glassware, openers, ice buckets and more. Meanwhile, the innovative Bartesian cocktail maker allows you to make premium cocktails on-demand, just like a professional!

From cocktail shakers to BBQ grills and from fire pits to patio furniture, Rymax has all the products your audience will ever need to make their yard into a local hotspot! To learn more about incorporating these and other brands into your loyalty program, contact us today.