Perhaps one of the most enduring marketing strategies, and one that maintains appeal across nearly all generations and demographics, is a loyalty program. Loyalty programs offer participants rewards for engagement, and it’s one of the best strategies for harnessing the power of generational marketing. Maximize your impact by understanding how different generations interact with incentive programs and how you can make yours appealing to a range of clientele.
Summer is the season of fun – school’s out and the days are spent swimming, barbecuing, enjoying sunshine and evening campfires, and… Patriotism! Summer brings out our patriotic side more than any other time of year, and what better way to honor our country than supporting brands that manufacture their products right here in the USA.
There are two things that most workers have in common: they enjoy positive recognition and they love rewards. While it is often common practice to reward sales teams with incentives for increased sales, other areas of the labor force can be overlooked. Spending time, effort and resources on how to motivate non-sales employees is a proven way to boost company morale and your bottom line.
When it comes to improving your customer and employee retention, incentive programs are a dynamic way to enhance engagement and grow your business. Offering customized incentive programs and rewards to your employees and customers requires an initial investment but can offer excellent ROI for businesses of all sizes. Read More
Last week was the 2019 Consumer Electronics Show (CES). With over 4,400 companies exhibiting at CES, this show is favored amongst all audiences. As industry experts, we want to make sure we stay on top of the latest trends, so we spent last week walking the floor to uncover what latest innovations our brand partners have rolled out!
Every Thursday Rymax Marketing Services Inc. strives to help educate current and potential business partners about the inner workings of our industry. Whether the program you’re offering is for customer loyalty, employee recognition, player rewards or corporate gifting, we’re tapping into the expertise of some of our senior staff to provide you with valuable insider information that can help you build a successful and impactful marketing program. Read More
Culture is probably a word you hear more often than imagined. However, with the ever-growing millennial generation in the workforce, culture is also the most important word you’ll want to master.
Why is this so crucial? In the past year, the sheer number of millennials surpassed any other generational group, leading to both the economy and the workforce highly dependent on this group. If millennials are continually disengaged in their work and projects, the company will suffer. Read More
In today’s current economy, employees and most importantly supervisors and executives need to prepare themselves to adapt successfully to a rapidly changing business environment. Globalism, technology, sociopolitical and demographic changes are influencing the way businesses operate in the future. Companies who still follow antiquated and outdated business models without looking at the bigger picture of the ever-growing market or younger generation are bound to fail. Read More