Trade shows are an important aspect of marketing and selling. They offer you a platform to market to your customers, meet with vendors and gain educational expertise on trending topics. Employees also benefit from this out of the office experience by supporting your brand and engaging with attendees to help earn new business.
There are three different types of customer loyalty: rational, habitual and emotional.
On June 30 we celebrate Social Media Day to recognize and celebrate social media’s impact on global communication.
Your customers are the driving force of your business. While it’s a challenge to get new people in the door, it can be even more difficult to keep them coming back again and again. Most businesses put a loyalty plan into place to reward repeat customers. The best customer loyalty programs offer valuable rewards and give customers various ways to earn them. As you prepare to start your own program, consider these tips to make it successful.
It is no secret that repeat customers spend more money and cost five to 25 times less to retain than it does to obtain new customers. Repeat customers also spend 300 percent more than new customers, are easier to sell to and refer, on average, 50 percent more people than first-time buyers. Read More
Most business owners know it’s more expensive to find new customers than to retain an existing one. Depending on the industry, acquiring a new customer is anywhere from five to 25 times more expensive than a current customer. So, how do you keep new customers coming back? Read More
As summer approaches, pools start opening and invitations to backyard BBQ’s and pool parties will start showing up in your mailbox. With the thought of hamburgers, hot dogs and pizza parties dancing in our heads, we started thinking …What makes pizza such a universally loved guilty pleasure? Read More
Loyalty, like trust, is earned.
And, like trust, it’s an essential part of the success of your business. Studies show that loyal customers spend 67% more than new ones. So how do you grow that trust? How do you earn their loyalty? Read More
In today’s current economy, employees and most importantly supervisors and executives need to prepare themselves to adapt successfully to a rapidly changing business environment. Globalism, technology, sociopolitical and demographic changes are influencing the way businesses operate in the future. Companies who still follow antiquated and outdated business models without looking at the bigger picture of the ever-growing market or younger generation are bound to fail. Read More