Perhaps one of the most enduring marketing strategies, and one that maintains appeal across nearly all generations and demographics, is a loyalty program. Loyalty programs offer participants rewards for engagement, and it’s one of the best strategies for harnessing the power of generational marketing. Maximize your impact by understanding how different generations interact with incentive programs and how you can make yours appealing to a range of clientele.
Summer is the season of fun – school’s out and the days are spent swimming, barbecuing, enjoying sunshine and evening campfires, and… Patriotism! Summer brings out our patriotic side more than any other time of year, and what better way to honor our country than supporting brands that manufacture their products right here in the USA.
On June 30 we celebrate Social Media Day to recognize and celebrate social media’s impact on global communication.
Millennials have distinctive shopping habits and tastes that can leave companies wondering how best to engage them, both as customers and employees. Leveraging nostalgia during your reward events is a great way to catch people’s attention and increase engagement, especially for this demographic.
There are two things that most workers have in common: they enjoy positive recognition and they love rewards. While it is often common practice to reward sales teams with incentives for increased sales, other areas of the labor force can be overlooked. Spending time, effort and resources on how to motivate non-sales employees is a proven way to boost company morale and your bottom line.
It’s no secret that the retail landscape has been changing and evolving, especially over the past decade. With the rise of online shopping, quick delivery a la Amazon Prime, and brands utilizing social media for organic marketing, consumers are living in an on-demand world and are able to find content and shop in ways like never before. Read More
When it comes to improving your customer and employee retention, incentive programs are a dynamic way to enhance engagement and grow your business. Offering customized incentive programs and rewards to your employees and customers requires an initial investment but can offer excellent ROI for businesses of all sizes. Read More
Memorial Day is a week away, bringing with it the unofficial start of summer. As the days grow longer and the sun shines brighter, many offices are struck with seemingly incurable cases of “spring fever”, making it difficult to keep employees motivated, engaged and productive. Read More