Think About it Thursday: In Case You Missed It…
Every Thursday Rymax Marketing Services Inc. strives to help educate current and potential business partners about the inner workings of our industry. Whether the program you’re offering is for customer loyalty, employee recognition, player rewards or corporate gifting, we’re tapping into the expertise of some of our senior staff to provide you with valuable insider information that can help you build a successful and impactful marketing program.
This week, we bring you an important and compelling Throwback Thursday message with insights from our Senior Vice President of Sales, Paul Gordon.
In case you missed it, Mr. Gordon was featured in exclusive story in the May 2017 issue of Casino Journal that discussed loyalty marketing in the gaming industry and how to approach attracting the younger demographics.
Here, Mr. Gordon provides insights into some of the strategies Rymax utilizes when constructing a successful Player Loyalty program and why Rymax continues to be the leader in its space: