The Power of Partnerships: Will Lyft & Waze Take Over Uber?
If two brains are better than one, than two businesses working towards the same goal can be revolutionary. Co-collaboration is one of the most cost-effective methods to boosting business. It can lead to an increase in market visibility, greater product development and a surge in sales. Truthfully, the power of strategic business partnerships can be endless and exponential.
The key to a successful partnership is combining services or products that complement one another, ultimately enhancing the original concept. A recent partnership that has gained a lot of media hype is the team-up between Lyft and Google’s Waze. These two leading app start-ups are combining forces to create the ultimate transportation experience for users.
Lyft is the first ride-sharing company to integrate Waze’s mapping advancements. Waze’s latest navigation system, Transport SDK (Software Development Kit) can be incorporated into third party apps, allowing drivers to update their routes based on real-time data. Lyft drivers will now be able to seamlessly switch back and forth between Lyft and Waze using a “Return to Lyft” button.
Currently Uber, Lyft’s viable competitor, trumps Lyft in rides, achieving around 15 times more per month. However, Uber has recently gained a negative reputation due to a number of unsatisfied drivers and several public mistreatments of passengers. Lyft’s partnership with Waze now gives them the upper hand to engage Uber users with a more friendly and speedy experience. Not to mention, Waze has developed a loyal and active community that will surely drive more traffic to Lyft’s platform.
With over 300,000 editors worldwide that provide real-time updates, Waze has been categorized as the Wikipedia of transportation and mapping. The app’s very large community, combined with its accurate mapping data makes it an ideal partnership for Lyft to get ahead of Uber.
What really makes this partnership so successful, is that both Lyft and Waze aim towards achieving the same goal. Oliver Hsiang, Lyft’s Vice President of Business Development stated in an interview, “Lyft and Waze share a similar vision for a future with less congestion, and we couldn’t be happier to be working with them closely to make that a reality.”
Waze is also not the only partnership Lyft has established in order to bring down Uber. Prior to announcing their team-up with Waze, Lyft joined forces with three of Asia’s most popular ride-sharing apps: China’s Didi Kuaidi, India’s Ola and Southeast Asia’s GrabTaxi. This alliance could potentially slow Uber’s global growth, boosting Lyft’s perception worldwide.
While Uber currently shows no signs of slowing, the partnership between Lyft and Waze certainly has the company worried. In fact, Uber recently announced they will be lowering prices in 100 U.S cities to make up for the drop in business. Only time will tell how well Lyft’s and Waze’s partnership will work, but with Uber’s tampered reputation, this power-duo has a very good chance of succeeding.
If you’re looking for the right business partner to boost sales, customer engagement or employee retention, consider Rymax’s award-winning loyalty programs! Contact us today for more information.