Partnership Opens the Door to the Premium Incentive Channel for Worldwide Hardware Company
PINE BROOK, NJ— May 16, 2017—Rymax Marketing Services, Inc., the largest National Manufacturer’s Representative in the incentive industry, proudly announces its exclusive partnership with Yale Locks & Hardware, among the best known and most respected names in the lock industry.
The partnership marks Yale’s entry into the Premium Incentive Industry.
“When we decided to enter the Premium Incentive space, we wanted a partner that would maximize our exposure and distribution while appropriately representing us as a brand,” said Mark Fish, Director, Sales & Business Development, Yale Locks & Hardware. “We chose Rymax for their reputation and expertise, and because we knew we would be in good company within their impressive portfolio of the world’s most aspirational brands.”
As the leading, full-service loyalty marketing provider, Rymax maintains more exclusive brand relationships than any other company in the industry – carrying more than 100 exclusive partnerships in their portfolio.
In total, the company’s award-winning reward and recognition programs consist of nearly 13,000 in-demand products from nearly 350 sought-after brands in the categories of electronics, fashion/accessories, jewelry & watches, sports & fitness, kitchen & tabletop, children’s, home & office, travel and outdoor goods.
“We are so pleased to welcome Yale as our exclusive partner,” said Randy Toth, Vice President of Business Development for Rymax Marketing Services, Inc. “As one of the oldest and most respected names in the lock industry, Yale protects millions of homes in more than 100 countries around the globe. With millions of Yale locks used worldwide, the brand will deliver our customers high-quality goods that they recognize and more importantly, on which they can rely.”
As the only organization in the Premium Incentive channel to offer Yale products, Rymax will distribute the brand through various programs around the globe, including: corporate gifting, sales incentives, employee recognition, loyalty programs and more. For more information on Yale Locks & Hardware or to learn more about Rymax, please contact Alysa McKenna at (973) 582-3217 or firstname.lastname@example.org.
Headquartered in Pine Brook, NJ, Rymax has revolutionized the Incentive Industry making it simple, effective, and (most importantly) rewarding. Having a dedicated team, strategic partnerships, and technological resources, gives Rymax the ability to take on the cutting edge of all incentive solutions. As the largest national manufacturer’s representative in the incentive industry, we provide our clients with: luxury, aspirational and motivational merchandise, factory-direct pricing, total incentive solutions, and complete program management. For more information please visit www.rymaxinc.com or call 800-379-8073.
About Yale Lock
Yale Locks & Hardware has provided dependable security since 1840. Yale Locks & Hardware is an ASSA ABLOY Group company with plant operations in Berlin, CT. We offer a broad continuum of door hardware and locks including an extensive range residential hardware as well as a wide variety of commercial hardware options. Our residential hardware includes electronic door locks with leading edge technology integrations as well as high quality mechanical hardware designed to fit any home. Yale Residential electronic products are leading the way in security for the mobile lifestyle. For more information about Yale Locks & Hardware visit: http://www.yalehome.com/en/yale/yalelockscom/residential/