25 Most Influential People in the Incentive Industry – Change Makers
Featured in Incentive Magazine’s December issue:
If you’re not moving forward, you’re going backwards. There is no such thing as staying put. Change is inevitable and constant. If you want to gauge the health of an industry, look at the quality of the professionals driving innovation and new ideas at the granular level. You’d be hard pressed to find an industry that could produce innovation at the level of these five individuals.
Paul Gordon, senior vice president of sales for Rymax Marketing Services
WHY HE’S ON THE LIST: Over two decades, Rymax has stayed a step ahead of shifts in demand for incentive merchandise and rewards, due to an eclectic brand portfolio and an increasing demand for fashion brands such as Michael Kors, Vince Camuto, Rebecca Minkoff, Kate Spade, and others. Rymax added 60 new brands to its over 300 current ones in 2016 and already has several partnership announcements set for the start of next year. “When your job is to deliver a program that will motivate and inspire action, you need to listen to the market,” says Gordon. “Be nimble enough to seize new product opportunities and keep the participants fully engaged with choices that appeal to all demographics.”
Read on IncentiveMag.com