ONE SIZE DOESN’T FIT ALL: HOW TO PLAN FOR SUCCESSFUL PLAYER LOYALTY
Every Thursday, Rymax Marketing Services Inc. strives to help educate current and potential business partners about the inner workings of our industry. Whether the program you’re offering is for customer loyalty, employee recognition, player rewards or corporate gifting, we’re tapping into the expertise of some of our staff to provide you with valuable insider information that can help you build a successful and impactful program. And today, we’re talking gaming.
We’re here in Vegas at the Global Gaming Expo (G2E)! The top international casino and gaming industry event of the year is in full swing, and for the attendees, the event has showcased the technologies, services and products from industry leaders that are vital to growing revenue and increasing player engagement and retention.
But with so many options available, how do you know what will work for YOUR players?
Rymax’s Senior Vice President of Sales, Paul Gordon, shared his expert insight on gamer reward solutions in the September/October edition of Gambling Insider magazine. With the gaming-entertainment bubble having exploded in the past decade, Paul explains how ultimately a “one-size-fits-all” approach has been replaced with customization. The key to successful player loyalty and driving revenue lies in creating a marketing program that is not only unique, but also targeted against very clear objectives.
To help in creating that targeted and distinctive approach for your players, we’ve compiled Paul’s top tips for increasing player retention through gamer reward solutions, to ensure that your players are seeing the rewards they value and crave.
See below for your ultimate checklist:
- Start listening: Get player feedback and incorporate their input into your programs
- Stay up to date on current trends
- Know what motivates
- Be flexible in your marketing plans and leave room in your budget to play
To read this informative Q&A, visit http://rymaxinc.com/index.php/portfolio/is-the-customer-always-right/
For more information on Rymax and our unique loyalty program offerings, contact us today!