Improve customer experience; retain customers
Black Friday is mere days away and retailers are preparing for the imminent wave of customers that will flood their stores early after Thanksgiving dinner.
Companies are under pressure to preform and are getting creative with sales to retain loyal customers and sway others to shop with them during such a high-stakes shopping event.
In light of the pressure, companies are seeking to appease the customers, sometimes unconventionally. The hype surrounding Black Friday has amassed criticism spurring some companies, like REI, to completely shutter its doors on Black Friday as a result.
In contrast, other popular retailers are looking to expand deal opportunities for a longer period of time.
According to the Los Angeles Times, for the first time, Wal-Mart announced it will be making the majority of its Black Friday deals available online starting at 12:01 a.m. Thursday. Additionally, Target rolled out “10 Days of Deals” beginning Sunday and a Black Friday presale Wednesday.
Customers love deals. It’s not exactly a trade secret. However, retailers are recognizing the needs of their loyal shoppers exceeds a 24-hour sale.
Wal-Mart and Target’s plans prove their commitment to loyal shoppers.
Rymax’s 20 years of experience in the incentive industry has shown the value of a comprehensive loyalty program. These companies could take it a step further by offering rewards through a customer loyalty program and free holiday gift wrapping, earned merchandise or free shipping for products in exchange for accrued points.
A positive experience could transform the way consumers feel about holiday shopping overall, encouraging to return to the same location throughout the year.