How to Encourage Employees to Get Social (Infographic)
Social media has become a valuable marketing tool that can increase a brands reach, entice customers and lead to a significant growth in sales.
In fact, a recent study by Hootsuite found that 9 out of 10 companies are active on social media and more than half stated social media directly helps in boosting sales. However, with a high frequency of social users, it is has become more competitive to attract and retain loyal followers. Company leaders are now turning to employees to become brand advocates on social media and promote content to a larger audience.
Employee advocacy programs have grown nearly 191% since 2013, according to the Hootsuite study. These programs assist in motivating employees to get involved with a brand on social media by using attractive incentives, such as non-cash rewards from brands like Kate Spade, Calvin Klein and 808 Audio.
As social media continues to grow in popularity for a multi-generational audience, having a reputable and strong presence on social media will become more imperative for success. The below infographic provides helpful information on how to kick-start an internal social incentive program!