Give Employees an Experience Outside Their Cubicle
With exotic destinations such as Europe, Dubai, Australia and New Zealand growing in popularity and an increase in companies rewarding employees with experiential trips, the incentive travel trend has only just begun.
According to the Incentive Research Foundation, employees under the age of 35 crave new and exciting experiences, making incentive travel offerings more desirable. With this in mind, corporations are paying attention to this trend and creating better incentive programs for their employees.
Recently Tiens Group, a Chinese conglomerate, sent 6,000 employees to France to celebrate their company’s 20th anniversary. The trip included private tours, shopping sprees and hotels at top French locations such as Paris and Nice. The company also broke a Guinness World Record for the largest human sentence; Tiens’ Dream is Nice in the Côte d’Azur.
Other companies, such as FullContact, a software provider, developed their own vacation policy that gifts employees an additional $7,500, on top of their normal vacation pay. However, there’s a catch. Employees must go on vacation or they do not receive the money. They must also disconnect from the work environment, meaning they are not allowed to check work emails, take phone calls or think about their job. FullContact believes that when you’re on vacation, you’re there to make memorable experiences not business plans; sounds horrible right?
Not only do vacations offer a little R&R, but according to Dr. Thomas, a psychology professor at Cornell University, experiences are more rewarding than money. In a study conducted by Dr. Thomas, money does buy happiness, but only to a certain point. Experiences are a “bigger part of ourselves” that offer long-term gratification, creating connections that enhance both memory and inspiration.
As the corporate world continues to take advantage of the incentive travel trend, companies need to re-strategize their employee motivation methods by offering more experiential opportunities. Recognizing successes with memorable and incomparable experiences that express your team’s true value, helps create strong synergies between the employee and employer. This will ultimately transpire into a more loyal staff that desires to actively work hard in achieving company goals.