Customer Experience is No Longer Just in Stores
Black Friday often causes a stir, and this year is no exception with the landscape of the “shopping holiday” shifting. This is challenging retailers to better meet shoppers’ needs.
Black Friday (including Cyber Monday) was radically different this year, with more people than ever going online for deals and a hands-off experience.
Cyber Monday has solved what many shoppers have criticized over the years: the outrageous (and sometimes dangerous) shopping crowds. More people are electing to remain comfortable in their homes and have the goods delivered to their doorstep, all before the holidays arrive.
According to Money Magazine, the total online sales on Cyber Monday 2015 are expected to top $3 billion, a rise of roughly 18 percent compared to Cyber Monday 2014. Brick-and-mortar transactions have slumped (on Black Friday), and e-retail sales are up.
The delivery startup Shyp has taken note of customers’ fluid needs and is delivering experience in a more convenient way.
According to AdWeek, Shyp’s business model is simple: if a customer has an object that needs to be sent to someone else, the company wants to do it for the customer. The process is simple. Download the Shyp app, snap a picture of the item and the company will pick it up in 20 minutes, or so they promise. From pickup, Shyp handles the transportation, packing and logistics negotiations with FedEx, UPS, and the U.S. Postal Service. The app is currently available in New York, San Francisco, Los Angeles, Miami and Chicago.
The service alleviates a lot of stress that comes with shipping gifts. It is also one less queue this holiday season. This allots extra time for customers to focus on what matters. People who use the service are more inclined to continue using the app knowing it enhances their lives, deriving year-round loyalty.
Rymax’s 20 years of experience supports the notion that the right solutions, which ultimately enhance a client’s experience, yields a loyal following.
The holidays have become a stressful and often unpleasant blur for consumers. Ensuring all basic needs are met is expected. Enhance customer experience, online or in an establishment, through innovative problem solving to retain customers.