Customer Experience Dominates Back to the Future Day
Technology advances are fast approaching and have penetrated nearly every part of life and industry. The iconic future date that Marty McFly and Doc Brown visited in 30 years ago, what is now the classic “Back to the Future” series, is making waves again in today’s market. Major corporations such as Pepsi, Toyota and even Lexus who announced its innovative SLIDE Hoverboard, are tying in “Back To The Future” with inspiring marketing campaigns, engaging millions globally.
Nearly every person with a social media site seems to be embracing the “Back to the Future” craze, making it an ideal time for brands to chime in and have a little fun with fans. Other companies, such as Lyft have also taken advantage of the high engagement rate around “Back to the Future” day and are boosting customer experience by connecting with audience members in an interactive way.
For those that have always dreamed of riding in a DeLorean, today is your lucky day! Lyft has partnered with Verizon, offering New Yorkers free rides in the epic DeLorean cars that Marty McFly and Doc time traveled in! From 11 a.m to 5 p.m, people can request a ride (up to 15 minutes) in McFly Mode through the Lyft mobile app. While the cars are not equipped with Flux Capacitors for time travel, users will surely be having an unforgettable experience, which is sure to drive Lyft’s customer retention rate (no pun intended)!
USA Today has also jumped on the “Back to the Future” bandwagon. Tomorrow, readers will be presented with a wrap-around supplement, featuring an identical re-creation of the edition featured in the iconic film. Mashable stated, “Since the copy in the prop version of the front page consists of the same block of text, repeated, USA Today had to take some creative liberties and reimagined each article based on the headlines, even adding some new articles editors conceived themselves to fill out the page.”
The high anticipation and engagement around “Back to the Future” is a prime example of how customer experience is driving today’s market place. In order for businesses to attract new customers, marketing teams need to start interacting with audience members, creating unique experiences for them to get involved. Customer loyalty programs assist businesses in connecting with their audience, creating more frequent opportunities for customers to interact with a brand.