Company Culture Really Does Matter!
A company’s culture is the fingerprint, the DNA, the identifier and genetic makeup of what a company stands for, believes in, and promotes to its employees, partners and clients. The makeup of company culture encompasses numerous factors like the office environment, professional development opportunities, and employment perks, just to name a few. So why is company culture so important and how does it affect the bottom line of a business?
In today’s current employment climate, company culture is considered to be just as important as other variables like wages. It is an essential factor when trying to attract, retain and engage the modern workforce, especially Millennials who are the dominating generation in the labor force. Applicants are valuing aspects such as company reputation, personality, and atmosphere much more. As a result, more people are opting to work for companies with a more engaging company culture that promotes ideals they themselves share and believe in.
Company culture develops from the talent you acquire. However, simply hiring smart, likeminded and talented individuals is just the very beginning. Strong company culture comes with open channels of communication amongst your employees, allowing you to better understand their needs and wants. Communication is the key to connecting with your employees, delivering clarity and recognition and creating a great place to work with a high level of employee engagement. This leads to real business developments. Without it, there’s a decrease in productivity and efficiency, negative employee behavior and an increase in employee dissatisfaction.
Fortunately, there is a proven way to establish a positive company culture and create a work environment that employees will enjoy coming into every day. While the foundations of a successful company culture starts by acquiring top talent, it is just as important to make sure that you retain that talent. One of the best ways to do this is by instituting an employee recognition and appreciation program. These programs include elements such as spot recognition, service awards and incentives that help promote friendly competitions that drive production and ensure that employees are receiving the recognition they deserve. Employee engagement is a main focus of these programs and center around peer-to-peer recognition that empower coworkers to praise one another. An employee recognition program is invaluable to company culture and creates a fun, productive work space that attracts and encourages the behavior and people you want.
Rymax Marketing Service Inc. implements successful employee recognition solutions and has been acknowledged as one of the Top Providers of Employee Recognition for over two decades. Contact us today to learn more on how we can help you achieve a positive company culture and successful business with our employee recognition programs.