Achieve Success with Company Culture
A strong company culture is part of the foundation that builds a successful business, when employees feel cared for, they’re likely to return the investment through hard work.
The New York Times recently interviewed founder and chief executive of Stella & Dot Family Brands Jessica Herrin on how her company culture built a multimillion dollar brand.
Stella & Dot revenue is valued at about $300 million with more than 400 employees and 50,000 independent business owners internationally. Despite the company’s success, Herrin still makes time to show her employees they are important and foster a happy company culture.
“I wanted to hire missionaries, not mercenaries. The challenge, especially when you’re growing fast, is to be incredibly fierce about your hiring filters. You have to commit to caring for the culture more than the quarter,” Herrin said in the NYT piece.
While it’s easy to lose focus on the people as individuals, businesses cannot achieve financial goals without driven employees who value the company for which they work.
Herrin begins at the hiring process with employees.
She asks prospective candidates about how they grew up, their influences throughout their life and what their parents do. She also asks what they want to be known for or how they will leave their mark on the world.
Before they begin at Stella & Dot, Herrin ensures they feel cared about as a person, and not as a number collecting a paycheck.
“I just want to see if they’re someone who really has a deep well of passion and that they think that way. I also ask people what their superpower is,” Herrin told the Times. “You’ve got to find people who have the mental wiring to see opportunities more than they focus on obstacles. And if you offer them constructive criticism, they’re curious instead of frustrated, and they’re open-minded instead of defensive.”
Rymax believes a healthy company culture is an important investment that can easily be made through an employee recognition program.
Recognizing the hard-working individuals with effective communication, a badge from a peer-to-peer program or high-end merchandise has the power to positively affect how employees respond. They feel as though the work they do is meaningful. The results show through the accomplishment of goals and overall success of the company year-to-year.
Companies with a healthy company culture, which recognizes employees, will ultimately set the business up for success.