52 Weeks of Employee Appreciation: Increase Employee Retention by Opening Up Social Media
A recent report, New Ways of Working, conducted by the B Team found that 1 in 3 Millennials would prioritize social media freedom, flexibility and work mobility over salary in accepting a job offer. Opening social media platforms in the company shows that you trust employees to be productive, while still having social liberty during the workday.
Having social media permitted in the office also presents a valuable opportunity to boost brand advocacy and word-of-mouth marketing through staff’s personal social channels. In fact, a study by BrightEdge found that “companies that have a greater proportion of their employees on LinkedIn have more followers on their company pages.”